Being a brand ambassador is no easy task. You have to believe in the brand top most and the brand should also trust and love you back.
I have personally lost count how many commercial brands our beloved fitness and celebrity friend Papa P aka Piolo Pascual has tucked under his belt.
He is such a reliable, trustworthy and “bankable” figure that have helped a lot of campaigns and brands become so recognized and successful through the years.
Piolo’s association with the Mega Sardines brand is deep-rooted.
Not too long ago, Piolo starred in Mega Sardines’ multi-awarded TV and radio ad, which showcased the brand‘s unique and meticulous 12 hour catching-to-canning process.
The process captures the company’s dedication to bring only the best to Filipinos, para sa ikagaganda ng buhay. In the ad, Piolo takes Mega’s fishing boat as a witness to the hard work of the men and women who bring Mega into the tables of thousands of Filipinos around the country.
"It was a memorable trip trip that we had in Zamboanga wherein I have to experience for myself how Mega Sardines does this canning process. I am so impressed with what I saw. What they do here is top notch!" shares Piolo during our recent media conference with him at Prime Hotel.
It also showed Mega Sardines’ state-of-the-art equipment, which ensures the freshness, cleanliness, and quality of its products.
The relaunch of Mega Sardines’ variants evokes the joy that comes with a true Filipino fiesta. The variants are a festive assortment of exciting flavors and create a feast of the senses, with new offerings such as Mega Sardines in Spanish-Style, Mega Sardines in Natural Oil, Mega Extra Hot Sardines, Mega Fried Sardines Tausi, and Mega Fried Sardines Hot and Spicy.
Through the years, these well-loved flavors have become an important part of family meals and have come to define the evolving Filipino way of life.
Marketing Manager, Ms. Rizza Alfonso gave a quick rundown of the latest flavor variants that Mega Sardines has for its consumers made available in their leading supermarkets and suking sari-sari stores.
Piolo himself led in the sample tastings of the Mega Fried Sardines Tausi on pan de sal, Mega Fried Sardines Hot and Spicy on your pasta, with Mega Sardines in Spanish-Style and rice.
And what a hearty and fun moment sharing all these with the very charming Papa P.
I am a personal fan of any food with "tausi" in it!
Great thing Mega Sardines has also incorporated this popular cooking ingredient to it's line of sardines variants. It enhances the taste a whole lot more.
With a yummy sauce to go along with it, one will enjoy a truly hearty meal with lotsa rice!
“Mega Sardines is part of Filipino life so much so that it‘s a stapte ‘in Filipino homes, and so is Piolo Pascual.
His presence on our screens-whether big or smail-has been impactful over the years and truly shows Filipino excellency, and that’s why he’s perfect as Mega Sardines’ brand ambassador,” said Mr. Marvin Tiu Lim, VP of Sales and Marketing of Mega Global.
During the Q&A portion I was able to inquire from Piolo what are his favorite personal recipes using Mega Sardines when shared with son Iñigo?
"When Iñigo and I do our food bonding, he is the cook and I am the one who loves to eat, haha. We like our sardines stirred with onions and paired with rice, that's it!"
How simple but really all natural and heartfelt father and son quality time spending with Piolo and Iñigo...how cuuuuuute!
Mega Sardines will also be launching a series of short films called #MegaGandaAngBuhay which features inspiring short films that is sure to touch the hearts of Filipinos everywhere. The short films will showcase contemporary Filipino stories about their struggles, passions, and unwavering resilience.
With the renewed collaboration between Piolo and Mega Sardines, Filipinos can look forward to enjoying the brand’s promise that #MegaGandaAngBuhay.
Tasked to helm these stories is award winning commercial and film director Chris Cahilig.
Good luck, direk!
We are sooo looking forward to your #MegaGandaAngBuhay short films to be shown online very soon.
One of the highlights of the media conference is this cool moment of Mega Sardines Marketing Consultant Mr Manolo Escueto who found a similarity the success story of manufacturer Mega Global thru the years to the success and popularity of Piolo Pascual.
They both go hand in hand.
Just a quick and gentle reminder that all variants of Mega Sardines are availabie in supermarkets nationwide.
The new Mega Fried Sardines are exclusively available in SM Supermarkets. SM Hypermarkets. and SaveMore stores nationwide.
For more information. please visit the website www.megaglobal.com.ph and Like their Facebook page http://facebook.com /officialmegasardines/.
Congratulations Mega Sardines and Papa P! May your partnership last a lifetime!