PLDT / Smart new logo unveiled


PLDT Smart new logo (photo via Smart-Sun ExRel)

PLDT Smart new logo (photo via Smart-Sun ExRel)

MANILA, Philippines – PLDT & Smart Communications Chairman & CEO Manuel V Pangilinan has unveiled the new, official logos for two of the country’s top technology companies at an event held in Makati Shangri-la Hotel.

Running with the slogan “A New Day”, the re-branding was revealed shortly after the company cemented its acquisition of the 700 MHz LTE frequency previously owned by San Miguel Corporation – an acquisition made in part with the cooperation of rival Globe Telecom. Smart has already activated three 700 MHz LTE sites, in line with its plans to roll out a total of 360 cell sites within this year.

The new logos for PLDT and Smart show a big departure from its predecessor, ushering a new era in the company’s history.

old logos of PLDT & Smart Communications

The big reveal comes as a surprise to some observers, who commented that the new logos look nothing like the old logos, while some noted that it looks similar to the Google Drive and Autodesk logo.

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