Polident denture care awareness campaign


Don’t you find it traumatizing during our younger years when we saw the dentures of our grandmother soak in a glass of water. There are also times when my Aunt have to take off his denture because something got stuck into because the food was tougher than she thought that her dentures can handle. It was really embarrassing for people to be put in those situation. Other times, we laugh out heart out because my uncle’s denture fall off during a chit chat in our reunion

This scenario where also the sample given my the host at a recent event which I attended and I can really relate to those situation and that is why I was happy that Polident launch the #takethepolidentchallenge. The launch happened last May 15, 2015 at Palacio de Manila ,

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GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS) today (May 15) launched a metro-wide advocacy campaign to promote proper denture care among Filipinos to help them rediscover uninhibited joy and regain the confidence to eat, speak and smile.So many things were discuss but the most important thing that I could share to you is how to take care of your dentures.
Filipino denture wearers lack knowledge and vigilance on the proper practices before wearing dentures, while wearing them, and before they go to bed at night.

There are responsibilities that come with wearing dentures, lack of proper maintenance measures lead to more serious problems like bad breath, swollen gums, or loose fit. While it is true that wearing dentures is tedious, a change in habits and lifestyle will help give back self-confidence to the denture wearer.
Among these responsibilities is to make sure that the dentures are regularly and properly cleaned, and that they snugly fit in the mouth which only professional dentists can do for the patient. While forty nine percent of the more than 200 denture wearer-respondents in the “Oral Care U&A Market understanding Study” have had it for five years or less, a high fifty three percent visit dentists only when they have specific problem such as broken or cracked dentures.
Denture wearers also lack information in the proper way to care for their dentures. For instance, sixty four percent do not remove it before going to sleep at night. By not removing dentures and soaking in proper cleansers, bacterias build up and cause more problems in the mouth.

Clearly, denture usage is very high but knowledge and use of products like denture adhesives and denture cleansers is low.

Denture cleansers are not very popular and most use regular toothpastes for cleaning dentures, which should not be the case because toothpaste contains abrasives that scratch dentures, leaving small holes where bacteria can collect and grow. Toothpaste also contains bleaching chemicals that may damage the dentures and whiten its pink portion.

On the other hand, denture adhesives usage is low because denture wearers do not see the importance of having snugly fit dentures. “As much as possible, dentures should be firm and stable in the mouth to stop food particles from getting into the dentures.
GSK, one of the largest global healthcare companies and is currently one of the key players in the oral care strategy, has come up with Polident, an ally of denture wearers in maintaining and caring for false teeth to give back to denture wearers their self-confidence and allows them to pursue regular activities such as speaking and eating without fear or shame.

Polident is the leading denture care brand in the Philippines. The “Take the Polident Challenge!” PR campaign is part of the brand integration program that will alleviate the perceived complacency of Filipino denture wearers on their dental health. In collaboration with Philippine Prosthodontic Society (PPS), this campaign aims to erase the stigma of social, emotional and physical tortures brought about by improper denture care and will feature GSK’s Polident Denture Adhesive Cream and Polident Denture Cleanser.

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Polident Denture Adhesive Cream, for instance, helps secure dentures properly. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.

Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles.

Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call 924-2475.

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