WORK

Power Mac Center: Inspiring Creativity through Technology

by
Marge Guevarra

In its quest to defy the limits of creativity, Power Mac Center launched its campaign called Pixelworx. The concept is to marry ideas, technology and art through various platforms and art events. As part this campaign, Power Mac Center introduced its four newest Art Ambassadors, Jay Contreras for Photography, Electrolychee (Marcus Nada and Bru Nada) for Graphic Design, Nikki Luna for Visual Arts and Leeroy New for Sculpture. They were introduced in a culminating event held last August 22, 2015 at the Ayala Museum.

Art AmbFrom L-R: Leeroy New, Nikki Luna, Graphic Design Duo Bru Nada and Marcus Nada Jay Contreras

According to Joey Alvarez, Marketing Director of Power Mac Center, the four were chosen because of the buzz they’re making in the art industry, bringing art closer to the local audiences. In the past 2 months, the 4 Art Ambassadors have been conducting free workshops and live demos at select Power Mac Center classrooms, where they share their unconventional art techniques and ideas in their own medium. A special installation of the 4 artists’ collaborative work, titled ‘Defying the Everyday Grind’ is on display at the Ayala Museum starting August 22.

Another part of the Pixelworx campaign, is a multi-media art competition, which features digitally enhanced art works. From the 100 entries, only 20 where shortlisted and only 6 were chosen as winners. The Art Ambassadors themselves went around the exhibit and decided on the Top 6 who truly dared defy the limits. The six winners received iPads, Wacom tablets, and Power Mac Center Gift Certificates.

top 20The Top 20 Finalists. Their works are also on display at the Ayala Museum starting August 22
  • The Silver Awardees who received P10,000 worth of Power Mac GC are John Austeen Manalang – See the World and James Sampan – R City
  • The Gold Awardees who received P15,000 worth  Power Mac GC are Robert Camacho – Kalinaw and Gian Carlo Clarete – Forward
  • The Platinum Awardee who received an iPad Mini is Michael Medina – Through my Big Boy Lens
  • The Diamond Awardee who received an iPad Air 2 and a Wacom tablet is Jett Ilagan – Dream World

Below are the Top 3 Awardees, alongside their winning works. Power Mac hopes that through Apple products, artist will be more inspired and empowered to create, showcase and promote their art.

Gian ClareteGold Winner – Gian Carlo Clarete ‘Forward’ The inspiration for this work is the artist’s mother, who is suffering from polio. Forward means being able to make it through life despite any situation
michaelPlatinum Winner – Michael Medina ‘Through My Big Boy Lens’ This work depicts a desire for freedom as represented by the bird, of going beyond physical limitations, as represented by the floating body parts and making oneself truly free to explore and learn the facets of life, as represented by the wandering eye. The artist embedded a video of his eyes into the painting. The eye behind the lens is actually moving.
Diamond Winner – Jett Ilagan ‘Dream World’ The artist depicted something surreal by tweaking ordinary stuff like towel, soap, detergent, pins and paper.
Exit mobile version