In its quest to defy the limits of creativity, Power Mac Center launched its campaign called Pixelworx. The concept is to marry ideas, technology and art through various platforms and art events. As part this campaign, Power Mac Center introduced its four newest Art Ambassadors, Jay Contreras for Photography, Electrolychee (Marcus Nada and Bru Nada) for Graphic Design, Nikki Luna for Visual Arts and Leeroy New for Sculpture. They were introduced in a culminating event held last August 22, 2015 at the Ayala Museum.
According to Joey Alvarez, Marketing Director of Power Mac Center, the four were chosen because of the buzz they’re making in the art industry, bringing art closer to the local audiences. In the past 2 months, the 4 Art Ambassadors have been conducting free workshops and live demos at select Power Mac Center classrooms, where they share their unconventional art techniques and ideas in their own medium. A special installation of the 4 artists’ collaborative work, titled ‘Defying the Everyday Grind’ is on display at the Ayala Museum starting August 22.
Another part of the Pixelworx campaign, is a multi-media art competition, which features digitally enhanced art works. From the 100 entries, only 20 where shortlisted and only 6 were chosen as winners. The Art Ambassadors themselves went around the exhibit and decided on the Top 6 who truly dared defy the limits. The six winners received iPads, Wacom tablets, and Power Mac Center Gift Certificates.
- The Silver Awardees who received P10,000 worth of Power Mac GC are John Austeen Manalang – See the World and James Sampan – R City
- The Gold Awardees who received P15,000 worth Power Mac GC are Robert Camacho – Kalinaw and Gian Carlo Clarete – Forward
- The Platinum Awardee who received an iPad Mini is Michael Medina – Through my Big Boy Lens
- The Diamond Awardee who received an iPad Air 2 and a Wacom tablet is Jett Ilagan – Dream World
Below are the Top 3 Awardees, alongside their winning works. Power Mac hopes that through Apple products, artist will be more inspired and empowered to create, showcase and promote their art.
