Pru Life UK Champions Sustainable Community Empowerment with Community Investment Initiatives

Leading life insurer Pru Life UK solidifies its commitment to building resilient communities through impactful social initiatives. Anchored on its advocacies around financial education and inclusion, health and safety protection and climate adaptation, the company intensified its efforts through two community investment programs.

Recently recognized at the Asia-Pacific Stevie® Awards, Pru Life UK and Prudence Foundation’s Project PADAYON Bantayan Island and Cha-Ching Financial Literacy for Youth program are a testament to the company’s strong focus on sustainability.

The programs underscore Pru Life UK’s commitment to building long-term resilience for its customers and communities as part of its collective responsibility to create a better future for Filipinos and future generations.

Residents of Bantayan Island during one of the development programs roll-out.

In partnership with Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company, and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST), Pru Life UK identified health, employment, and disaster preparedness as fundamental pillars for community well-being. This framework guided the creation of Project PADAYON Bantayan Island, a series of community-based training and development programs for Bantayan Island, Cebu residents. It is the latest in Pru Life UK’s decade-long support for the island, beginning with the recovery efforts in the aftermath of Typhoon Yolanda in 2013.

Central to these sessions were discussions surrounding micro, small, and medium enterprises (MSME) empowerment, family nutrition, women’s health, disaster risk reduction and management, and climate resiliency, all in an effort to help residents thrive in the “new normal”. The program has directly engaged 1,900 participants, fostering growth and development opportunities within the community.

Championing Pru Life UK’s education pillar is the Cha-Ching Financial Literacy for Youth program, a flagship initiative created and developed by Prudence Foundation. The award-winning financial literacy program instills sound financial habits and promotes financial responsibility in children by teaching its four money management concepts: earn, save, spend, and donate.

A fun way of teaching money-management skills to children through Cha-Ching.

In an event in 2023 entitled “One Student to a Million: Cha-Ching Shaping a Financially Literate Generation”, Prudence Foundation, in partnership with JA Philippines, set an ambitious goal to reach 1,000,000 students and 28,000 teachers through the Cha-Ching Program nationwide. This reinforces Pru Life UK’s commitment to becoming a trailblazer in financial literacy education for the youth.

At the recent Asia-Pacific Stevie® Awards, Project PADAYON Bantayan Island was honored with a Bronze award in the Corporate Social Responsibility category, while Cha-Ching Financial Literacy for Youth Program was given a Silver award. The Asia-Pacific Stevie® Awards stand as a beacon of recognition within the international business community, encompassing organizations across 29 markets in the Asia-Pacific region.