Samsung Electronics Philippines Corporation celebrated in a grand fashion the official Philippine launch of the Samsung Galaxy S8 and S8+ last April 27.
Celebrities, media and guests all came with their high suits and dresses with the theme “glitz, glamour, and grandeur.”
Samsung, driven by its desire for excellence and commitment to exquisite craftsmanship now takes us beyond what other smartphones have been offering. Inspired by creative genius, form and functionality meet to take users to the newer, bigger, and unimaginable.
While Samsung included a number of powerful features in its flagship smartphones, Galaxy S8 and S8+ uniquely and proudly own the Infinity Display. (read our Samsung Galaxy S8 review here)
The Infinity Display fuses revolutionary aesthetic and advanced technology to give you functional design at its fullest. It boasts of an incredible end-to-end screen that spills over the phone’s sides, forming a completely smooth, continuous surface with no bumps or angles – only pristine uninterrupted glass flowing seamlessly into the aluminum shell.
At the launch, visualizing the Galaxy S8’s sophistication and the Infinity display’s revolutionary elegance, Samsung transformed what was previously an empty parking lot near Uptown BGC into a space that immersed guests in the world of infinity.
Surrounded by mirrors, bright lights, and swatches of black and white, the venue exuded limitlessness. Up front, the stunningly eye-catching facade of mirrors became the subject of countless photos of both guests and passers-by. Taking a step inside, guests were welcomed with awe as the Infinity Room appeared like a vast galaxy of stars.
“The Samsung Galaxy S8 is infinity embodied. It is the proof that Samsung keeps its consumers’ dreams at the core. Now, the dream of limitless possibility is here. We are here to celebrate this dream tonight. Beyond the launch of our most exciting device, we honor Samsung’s commitment to excellent quality and craftsmanship. It is this commitment that has paved the way for beautiful devices that fit comfortably in the palm of your hand as they hold everything you need to connect those you value most. Tonight and onwards, we set the bar higher. With Samsung, we will no longer be bound by limits and barriers,” says Rhinn Piczon, Business Unit Head for IT & Mobile, Samsung Electronics Philippines Corporation.
Hosted by none other than brand ambassador, loyal Samsung user, and multi-hyphenated artist Solenn Heussaff, the program’s highlight was the grand reveal. It was marked by a never-done-before spectacular light show by international light artist Hamal al Jalaq who flew specifically from Bahrain for this special event. Guests crossed over to the after-party venue where they were welcomed by spectacular Infinity Dancers, serenaded by the MSO Quartet, and partied to the beats of DJ Kristian Hernandez. All around, the area had mirror installations further visualizing the concept of infinity. All this was captured on Facebook Live directed by host extraordinaire Tim Yap.
But while the venue and the people were eye-catching, the true stars of event cannot be ignored – the Samsung Galaxy S8 and S8+.
Only positive exclamations can be heard from the guests as they praised the beauty of the Galaxy S8 and S8+’s Infinity Design. For those who’ve tried it for the first time, the iris scanner and facial recognition both don’t fail to impress. While new features claim the spotlight, Samsung’s well-loved camera still made itself prominent as guests made use of the displayed phones to capture the memorable moments of the night.
And as the night was truly special, the event was flooded by celebrities, known personalities, and esteemed partners, all who were driven by their excitement to see Samsung’s latest innovation. Apart from the beautiful Samsung ambassador Solenn Heussaff who surely made the guests feel at home with her wit and charm, among the guests who showed their support were celebrities Kylie Versoza, Alice Dixon, Bianca King, Tippy Dos Santos, Bianca Gonzalez, and Christian Bautista to name a few. Also present were influencers Cristalle Belo-Pitt, Phoemela Barranda, Nico Bolzico, Carla Humphries, Richard Juan, Chi Gibbs, and Anton Cruz. They were joined by personalities from different industries –Pat Dy, Sidney Yap, Justin Pitt, and many more. And last but not the least, representatives from Samsung’s esteemed partners came to show their support – Smart, Globe, Lazada, and Abensons. The overwhelming presence of all these guests bought to new heights the show of support for Samsung and its newest smartphone.
“We are very grateful for the warm welcome we have received here in the Philippines. This has been very evident from the great number of pre-orders we received during the first day. With this show of support, Samsung is inspired to continue its commitment to pursue relentless innovation,” Nio Judalena, Marketing Head for IT and mobile, Samsung Electronics Philippines Corp.
The Galaxy S8 and S8+ offer unparalleled features not found in any other smartphone. Pre-order the Galaxy S8 or S8+ starting April 17 to April 29, and choose from the available colors – Midnight Black, Maple Gold, and the new Orchid Gray. These will all be available starting May 5 in all Samsung Experience Stores and accredited dealers. Don’t miss the chance to get your hands on Samsung’s flagship smartphones. Unbox your phone with the Galaxy S8 and S8+ today. For more details visit, www.samsung.com/ph/galaxyS8.