MANILA, Philippines – Samsung Electronics Co., Ltd has partnered with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their first-ever Shopee Super Brand Day held on July 20-21 in the Philippines. Dubbed ‘Let The Good Times Roll,’ this year’s regional campaign sought to create good times and memorable shopping experiences for consumers to purchase their dream Samsung products at great prices, complemented by fresh and interactive online shopping activities.
For three straight days, shoppers were able to redeem exciting offers and enjoy great savings at the Samsung Official Store on Shopee Mall. Irresistible deals were available for a slew of Samsung’s latest products – from breakthrough mobile innovations and wearable devices, cutting-edge TV and sound devices, smart monitors, to connected home appliances. Promotions were available for the Samsung AU7002 Crystal UHD 4K Smart TV range and Samsung Galaxy M Series.
To cater to the unique needs and lifestyles of consumers, Samsung Super Brand Day also featured limited-time-only offers for the Galaxy S22 Series, S21 FE, Z Fold3, The Frame QLED TV and Bespoke series products available in their markets and were featured during the sale.
Ahead of Samsung’s Super Brand Day, avid shoppers participated in fun in-app games and social media contests for a chance to gain early access to special promotions, while enjoying sneak peeks of the upcoming deals and events on the main campaign microsite. Consumers also enjoyed more perks such as giveaways, flash sales, and vouchers during the Shopee Live session hosted by Samsung Galaxy A Series Influencer, Vitto Marquez.
“While the pandemic has certainly accelerated e-commerce adoption, online shopping expenditure continues to grow rapidly in Southeast Asia today. To support the growth of digital-first lifestyles in the region, we need to consistently reshape the online retail experience for consumers—creating greater convenience, building deeper engagements, and enhancing product value to meet their differing needs,” said Shawn Kwon Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania. “We are pleased to celebrate the fourth year of our close partnership with Shopee, which remains a key online platform for us to continue providing great value to consumers. This Super Brand Day, we hope that our customers will seize the chance to shop our wide range of products, relax, and let the good times roll with Samsung’s latest online offerings.”
Pavan Challa, Director, Regional Brand Partnerships at Shopee said, “We are happy to continue our long-running collaboration with Samsung for the fourth iteration of their Super Brand Day on Shopee. Samsung has been a key lifestyle and electronics partner for Shopee Mall and as the consumer demand for smart living devices continues to grow, we look forward to working closely with Samsung to bring greater choice, convenience and value to our shoppers through Shopee Mall.”
Highlights of Samsung Super Brand Day in Samsung Electronics Philippines include:
- Samsung mobile ecosystem such as the Galaxy Watch 4 44mm, Buds Pro, Buds2, and especially the Galaxy Watch4 40mm has topped the sales. While for the phone category, the Galaxy M12 was also part of this great sales achievement.
- Exciting deals and promotions were presented such as freebies with the Galaxy S22 Series, A Series, and discount vouchers.
- Vitto Marquez hosted the Shopee Live on July 21 and announced all the freebies and discounts that buyers can claim. Additionally, on July 20-22 consumers also joined six more Shopee livestreams with ShopeeIDOLS and were given a chance to win Shopee-exclusive Laneige skincare freebies.
- Shopee Super Brand Day exclusive promo highlighted Samsung’s partnership with Laneige. Buyers of the Galaxy S21 FE received two sets of Laneige Waterbank Blue Hyaluronic Kits.
- Galaxy Giveaway was held on Shopee’s social media pages. Consumers joined the trivia contest and 12 lucky winners of Galaxy M23, Buds Live, and Buds2 were announced.
Keen to grab coveted Samsung deals? Watch out for next year’s Super Brand Day for bigger Shopee Brand Day offers at https://shopee.ph/samsungofficialstore. Download the Shopee app on the Google Play Store or App Store to visit the Samsung Official Store on Shopee Mall today!