MANILA, Philippines (Aug 2026) — Weekend mall runs are getting a major upgrade for Pinoy pop culture fans as Smart Communications, Inc. partners with SM Supermalls for Tech and Play Month 2026. The nationwide celebration brings together local gamers, creators and toy collectors through massive interactive events.
What to expect at the malls
This year’s campaign features two marquee attractions designed for passion-driven communities. The SM Geek Fest will showcase cosplay meetups, trading card games and rare collectible merchandise lines.
For competitive players, the SM Super Play Con will serve as a dedicated gaming convention packed with local esports tournaments, hands-on gaming demos and creator meet-and-greets. Attendees can also explore interactive gadget discovery zones to test out new devices and tech innovations.
Powering the community
The mobile operator is backing the nationwide campaign by utilizing its 4G LTE and 5G mobile network to support online gaming, high-definition streaming and content creation straight from the event floors.
Christian So, assistant vice president and head of modern trade key accounts at Smart, stated that the partnership aims to build engaging community experiences through technology and innovation, particularly for Gen Z and millennial audiences looking for interactive spaces.
Ticket prices and specific venue schedules have not yet been announced.
