You probably still call it “that app with the unbelievably cheap gadgets,” but the numbers now say something bigger: Temu is officially the world’s second most-visited shopping website, a spot it has held for three straight months. Amazon still towers above everyone, but the gap that once separated the top two is closing fast, and the price war Temu started is about to land even harder on Philippine shoppers.
Temu is now number two, and it is not a fluke
The June 2026 global e-commerce traffic rankings from Similarweb, shared widely on r/Business_in_China, put Amazon first, Temu second, and eBay, AliExpress, and Ozon filling out the top five. Temu recorded 1.1 billion visits in June, nearly double eBay’s total, though still only about 40 percent of Amazon’s 2.7 billion.
Independent data agrees. Semrush’s June 2026 tracker also shows temu.com at 1.2 billion visits with a category rank of 2 in retail, and an analysis of We Are Social data covering December 2025 to February 2026 already had Temu in second place with 1.34 billion monthly visits against Amazon’s 2.7 billion.
It is not just the website: the app is growing too
The Sensor Tower State of eCommerce 2026 report confirms the same story on mobile: Temu ranks second globally among e-commerce platforms in both web and mobile user scale, with monthly active mobile users growing 24 percent year over year. The ranking, in other words, is not a desktop-only quirk.
Where is all that traffic coming from? Similarweb data in the thread puts the United States at about 25.86 percent of Temu’s desktop traffic, followed by Germany at 5.95 percent, the United Kingdom at 5.57 percent, Canada at 4.5 percent, and France at 4.15 percent, with the rest of the world making up more than half.
Visitors are up, but shopping habits still lag Amazon
The catch is engagement. The same Similarweb data shows Temu visitors averaging 4 minutes 19 seconds per visit and 4.99 pages, with a bounce rate of 44.14 percent. Amazon visitors stay 6 minutes 8 seconds, browse 9.7 pages, and bounce just 30.54 percent of the time.
| Metric (June 2026) | Temu | Amazon |
|---|---|---|
| Monthly visits | 1.1 billion | 2.7 billion |
| Average time per visit | 4 min 19 sec | 6 min 8 sec |
| Pages per visit | 4.99 | 9.7 |
| Bounce rate | 44.14% | 30.54% |
Those metrics do not directly translate to sales, but they show the same pattern the thread spells out: Temu has solved the “will people come” problem, and the harder question now is whether it can get them to browse more, buy more, and come back out of habit rather than curiosity.
Low price is no longer exclusive to Temu
Competitors are copying the playbook. Amazon, which launched its low-cost Haul storefront in late 2024, now offers over a million items priced under $10, many under $5, and has expanded to 25 locations worldwide. On November 7, 2025, Amazon took the same concept global as Amazon Bazar, a standalone app that launched in 14 new countries, including the Philippines.
AliExpress is playing a similar game with Choice, a fully-entrusted model where the platform handles sales, payments, warehousing, and logistics while merchants focus on product development. Temu attracts with site-wide low prices; Amazon Haul and AliExpress Choice build dedicated storefronts around them. The common thread is that price-sensitive shoppers are now a recognized market segment every major platform wants.
The catch for Temu: when everyone offers low prices, price alone stops being a reason to choose one app. Amazon brings Prime-style membership and after-sales muscle, AliExpress brings a mature cross-border logistics network, and SHEIN keeps growing its web audience at a reported 70 percent year over year. For local shoppers, the Shopee and Lazada sales wars are already a preview of what happens when the low-price crowd fights for the same attention.
What it means for Philippine shoppers
The Philippines is squarely in the middle of this fight. Amazon Bazar launched here in November 2025, Temu has a local presence, and the same PDD Holdings machine behind Temu keeps pushing deeper into Southeast Asia. More platforms competing on price usually means better deals in the short term, but it also means the “why buy here instead of there” question gets harder for every app to answer, including the new global number two.
