Twitter has expanded its self-service ads platform from 33 countries to over 200 countries and territories. Now, small and medium-sized businesses (SMBs) from Honduras to Hong Kong can more effectively reach target audiences on Twitter in 15 languages. In addition, Twitter announced that there are now approximately 100,000 active advertisers on Twitter, including SMBs.
Asia Pacific is Twitter’s fastest growing region worldwide and the platform expansion provides additional support for SMBs in Hong Kong, India, Malaysia and Philippines. According to recent research from the Asian Development Bank, SMBs account for 98% of all enterprises in Asia.
“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do,” says Emily Huo, SMB lead for Asia Pacific at Twitter. “With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising.”
Since Twitter launched Twitter Ads for SMBs over two years ago, Twitter’s clients have talked about how they’ve used Twitter’s creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements. And, with objective-based campaigns, reports, and pricing and other tools available on Twitter’s global marketplace, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with marketing objectives.
With Twitter ads, advertisers can:
Select the best ad format for your campaign
No matter the objective, Twitter provides the best ad format to help businesses accomplish advertising goals. For example, advertisers can use the Website Card if they want to drive high-quality traffic to the website. Or, advertisers can leverage the Lead Generation Card to collect leads directly within a Tweet. Our suite of creative formats enables advertisers to captivate the target audience at all points of relevance throughout the day.
Reach your target audience
Over the last few months, Twitter has launched new targeting tools to help businesses connect with the right audience on Twitter. For example, event targeting allows advertisers to target users engaging with live moments on Twitter, such as the Emmys, Labor Day, or back to school. Combined with Twitter’s other powerful targeting types such as interest, keyword, username, device, location, and TV, advertisers can be sure they are targeting the right users, with the right message, at precisely the right time.
Track and analyze your results in real time
Twitter offers a number of analytics dashboards to help advertisers measure performance and optimize accordingly. For instance, the Tweet activity dashboard tracks organic Tweet activity — showing businesses what content resonates most with audience. Audience insights helps advertisers easily discover valuable insights about the followers, people who have engaged with the organic Tweets, ad campaigns, or tailored audience campaigns. And, advertisers can easily install conversion tracking to understand the full conversion impact of impressions and engagements from Promoted Tweets campaigns.
Businesses that want to get started with Twitter Ads can visit ads.twitter.com and create an account today. A global marketplace guide is available for SMBs to learn more about how they can use Twitter to find and engage with consumers interested in their products or services. By targeting consumers in real time based on their geography, interests, mobile device and keywords, SMBs have a greater opportunity to connect with these users at the precise moment when their business is most relevant to these users. To stay up to date on new features, case studies, and best practices, follow us @TwitterAds and @TwitterSmallBiz.