Michelin Introduced Primary SUV Tires Safety


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When it comes to SUV (Sport Utility Vehicle) tires, the most important thing is the safety features. Michelin Primacy SUV tire are specifically designed for Asian roads and weather condition. Were confident enough to deliver your family safely even with unpredictable weather conditions. For Philippine weather we know that we encounter Rainy and Hot dry season.  So, Rain rain go away.. Flooding in some areas, reason why more motorist prefer to acquire bigger and taller SUV’s.

SUV drivers choose its vehicles safety feature specifically considering the airbags and traction control sometimes underestimate the vital role of tires as road primary contract. At Ascott BGC, Pierre Azemat – Michelin Asia Marketing Manager  said that they spend 650m euros in research and development annually to improve its tire performance.  While explaining to us the benefits of Michelin safety tire creation. The guy can talk a lot about tire road grip stories.  While defining their tyre technology technicalities role on the roads in our daily commute and travel.

Primacy SUV tire had improve its tire performance by the use of key technologies such as StabliGrip, CushionGuard, EvenPeak and Flexmax 2.0. They explained  that they have chamfered tread blocks to prevent tires from distortion under pressure. Ideal also on rainy conditions or wet roads.  Tread blocks that absorbs water to stabilize smooth driving.

They have listened to SUV drivers needs on daily commute and long distance travel needs. Because SUV are larger, heavier, difficult to handle and stop during wet roads condition.  To achieve maximum protection for the whole family.  The Primacy SUV tires competitive pricing SRP starts at 11k pesos.

Michael Nunag – Michelin Philippine Chief Representative said “We have listened to SUV drivers in our region. They choose their vehicles because they want more safety for themselves and their family on their daily commute, as well as during long distance travel.

“SUVs are larger, more robust vehicles, they offer better visibility and more space, but they can at times be more difficult to handle and to stop, especially on wet roads. The MICHELIN Primacy SUV tire was developed to address these needs, and provide maximum safety and protection to the driver and their family.”

Primacy Safety Improvements:

2.2 meters1shorter braking distance on wet roads.
6%2 improved grip in wet cornering.
1.9 meters shorter braking in dry conditions.

Primacy SUV offers safer and smoother ride, were recommended for Fortuner, Montero, CR-V, X Trail, MU-X, Q7, XC90, Pajero and among others. Available to all Michelin dealers nationwide. Before we went home we were greeted by Michelin Man Mascot, I thought he was the famous fine restaurant chef wrapped with body builder’s tissue.  I just realized he was the symbol of car tire technology that makes vehicle runs fast, brakes smooth safely and efficiently.  As the primary precision contact to road even during off road travel journeys.

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