MANILA, Philippines (Feb 2025) – Toyota dealers across Luzon dominated this year’s honors as Toyota Motor Philippines (TMP) celebrated its top-performing partners during the 2025 Dealer Conference. Three provincial branches clinched the highest honors, while frontline staff received recognition for boosting customer satisfaction in the competitive automotive market.
Toyota Marilao (Bulacan), Toyota Nueva Ecija, and Toyota Tarlac City claimed the President’s Award of Excellence across large, medium, and small business divisions. The awards evaluate sales performance, operational efficiency, and community engagement – key factors in Toyota’s 36-year dominance in the Philippine automotive industry.
“We remain number one because we prioritize Filipino families’ needs,” said TMP Chairman Alfred V. Ty during the event. The company honored 15 dealerships and 9 frontline workers, including service advisers from Batangas to Isabela provinces.
Key 2024 Achievements:
- Toyota Marilao won dual honors: President’s Award and Value Chain Award
- Nueva Ecija branch secured Customer Satisfaction Cup for service excellence
- Tarlac City dealership outperformed rivals in small business category
TMP President Masando Hashimoto praised dealers for navigating 2024’s challenges: “Your hard work helped Filipino drivers access reliable vehicles despite economic hurdles.” The ceremony also recognized marketing strategist Ramil Angelo Tantay (Marilao) and service experts Vladimir Yutuc (Tarlac) and Ma. Precious Claire Castro (Isabela).
Consumers can view the full list of awarded dealerships and learn about Toyota’s 2025 promos through their official Facebook page and Viber community.
