MANILA, Philippines (Jul 2026): Finding the right balance between a satisfying crunch and a light snack can be tricky when you are just trying to survive a long afternoon. The newest addition to the local snack aisle aims to solve this by offering a thinner, airier version of a well-loved Pinoy favorite.
A lighter way to crunch
The new Magic Chips Thin & Crispy brings a different texture to the snack experience, combining the bite of a chip with the familiar taste of a cracker. Because these are baked rather than fried, they offer a guiltless way to handle those random cravings during a commute or a late-night study session.
Snackers can choose between two classic variants: BBQ and Sour Cream & Onion. Both flavors are packed into 28g pouches, making them easy to toss into a bag for a quick breather between tasks.
Pocket-friendly snacking
Premium snacking often comes with a higher price tag, but these new pouches are positioned to be accessible for every Pinoy. Each pack has a suggested retail price of PHP 8.20 (approx. $0.14).
The Magic Chips Thin & Crispy line is currently rolling out to retail stores across the country and is also available on major e-commerce platforms.
You can now get your “chips na, crackers pa” fix for less than P9
