iPhone 17 Pro Max prices are falling at major retailers around the world as Apple gears up for its September 9 iPhone 18 event, and Pinoy buyers face a familiar timing question: grab the discount now, or hold out for the next generation?
The global price drop
Retailers are slashing prices on the iPhone 17 lineup ahead of next month’s launch. Amazon UK and John Lewis have dropped prices on the entire series except the iPhone 17e. In the UK, the iPhone 17 Pro Max is down to £1,099, a £100 saving, while the iPhone Air has taken the biggest cut at £200 off. Shoppers in Spain, Germany, and Australia have been seeing similar unlocked discounts since the start of summer.
| Model | New price | Saving |
|---|---|---|
| iPhone 17 Pro Max | £1,099 (was £1,199) | £100 |
| iPhone 17 Pro | £999 (was £1,099) | £100 |
| iPhone 17 | £749 (was £799) | £50 |
| iPhone 17 Air | £799 (was £999) | £200 |
Apple is raising trade-in values
Alongside the retailer cuts, Apple is boosting its trade-in prices to smooth the transition to the iPhone 18. The iPhone 16 Pro Max now trades in for up to $720 in the US, up from $695, while the iPhone 16 Pro jumped from $560 to $630, the largest bump in the lineup. Apple has also added the Google Pixel 9 Pro XL and OnePlus 13 to its program for the first time.
| Device | Trade-in value |
|---|---|
| iPhone 16 Pro | $630 (was $560) |
| iPhone 16 Pro Max | $720 (was $695) |
| iPhone 15 Pro Max | $530 (was $490) |
| iPhone 14 Pro Max | $405 (was $375) |
| iPhone 12 Pro Max | $240 (was $220) |
| iPhone 11 | $110 (was $100) |
Why now: iPhone 18 prices are rising
Apple’s September 9 event is expected to launch the iPhone 18 series, and reported prices are rising in response to a RAM crisis pushing component costs up. That means the current discounts could make the iPhone 17 the cheapest the lineup gets for a while, even as retailers cut prices specifically to clear stock.
Buy now or wait?
Industry analysts warn that used iPhone values can fall sharply the moment the iPhone 18 is announced, with Pro and Pro Max owners seeing drops of roughly 30 percent. Refurbished-tech experts recommend selling current devices before the launch. Locally, Power Mac Center has been running promos on Apple gear, and exact Philippine pricing for the iPhone 18 will only be clear after the September 9 event. These specific discounts above are UK and US retailer offers, so local pricing may differ.
