Caltex relaunch havoline with new labels and formulation

Chevron phil. Relaunch its most celebrated product brand, Havoline.

This relaunch includes a complete refresh of the product labels. Havoline brand’s “Protect What Matters” in reinforced by the larger shield icon on the label.

Introducing their new products available in selected Caltex station and auto suply stores. This Havoline lubricabts namely:


Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30
Havoline Synthetic Blend SalAE 5W-30
Havoline Super4T Synthetic blend SAE 10W-40

As technology progresses and our customers eye-catching look along with a modern packaging design. The new design focused on the benifits of protection and showcases the rebranding of Havoline fully synthetic range.


Today drivers want to protect really matters in what investment they made in their vihicles and its performance. -Michelle Sayat, Mktg. Mngr. of chevron’s lubricants.

Havoline’s latest technology called Deposit Shield Technology provides a proven solution that helps to maintain engine performance, preserves engine life while maximazing fuel economy.

The Caltex Havoline with Deposit Shield Technology advanced additives work with each other to protect the engine. It works immediately upon contact with moving parts of the engine to deliver effectively shields engine from deposits, metal to metal contact, corrosive agents and extreme temp. of combustion.

In the line with the relaunch of Havoline in the country, Chevron Phil. Is running a road trip campaign to educate consumers. It also aims to communicate that Havoline helps keep vihicles in tip top condition,ready for the ultimate road-trip this summer season.


The Drive to Protection: Tune Up for the Ultimate Road Trip Experience Campaign, Caltex Havoline will venture the top summer destinations. Caltex Havoline Vince Golangco will visit

Apr 17-19 Zambales during Summer Siren Music Fest
Apr 25 at Boracay during SkyAthlon
May 1-2 at Baler during the Nalu Music Festival
May 10 at Sky Ranch in tagaytay on mothers day

Havoline ProDS Fully Synthetic ECO 5 SAE 5W-30, Havoline Synthetic Blend SAE 5W-30 and Havoline Super 4T Synthetic Blend SAE 10w-40 will sold at all Caltex Stations and retails at P2468.84 , P1,480.00 and P244.00 SRP Price

For more info on Caltex and it’s products visit