MANILA, Philippines (Jun 2026) — One of the country’s most established advertising groups has a new name, and the change is meant to signal something more than just a fresh coat of paint.
DDB Group Philippines has officially rebranded as GGC Group Asia, effective immediately. The new name reflects the group’s growth over the years and its evolution into a broader organization with capabilities spanning communications, advertising, and complementary business services. The company describes itself as Filipino-led, with the rebrand marking a deliberate step beyond its origins as a local affiliate of a global network.
The GGC name points toward the group’s expanded identity across the region, positioning it as a multi-discipline organization rather than a traditional advertising agency.
No changes to the group’s core leadership or agency roster were announced alongside the rebrand. Further details on the new identity and strategic direction are expected in the coming weeks.
