Globe Telecom is #1 mobile brand in PH – CEO Ernest Cu


In photo are from (L-R) Globe Executive Vice President and Chief Operating Officer Gil Genio, Globe President and CEO Ernest Cu, and Globe Senior Vice President for Consumer Mobile Marketing Issa Cabreira.
In photo are from (L-R) Globe Executive Vice President and Chief Operating Officer Gil Genio, Globe President and CEO Ernest Cu, and Globe Senior Vice President for Consumer Mobile Marketing Issa Cabreira.

Globe Telecom president & CEO Ernest Cu disclosed during the Globe Annual Stockholders’ Meeting last April 7, 2015 at Fairmont Hotel in Makati City that it is now the number one mobile brand in the country today.  He said that Globe plans to sustain its momentum for the long haul to continuously provide Filipinos with innovative products and services that will cater to their digital lifestyle.

“Against mounting odds, we maintained a defiant and fighting stance against a long-time industry giant to achieve a phenomenal financial feat. From being a challenger brand, Globe has successfully waged a revolution in all fronts, from digital, technological and business, all the way to our corporate culture as well as making our financial growth sustainable in the long run,” said Globe President & CEO Ernest Cu.

“The numbers reveal that we have already gained foothold in leadership in the local telco industry.” the Globe chief executive added.

Globe claimed to have already made significant headway in taking over the leadership position over its rival company in postpaid and mobile data businesses in terms of consolidated mobile revenue market share since the fourth quarter of 2013, continuously widening its gap as of the same period in 2014. Meanwhile, its prepaid value brand TM has reached a virtual deadlock with Sun Cellular in the same category in terms of consolidated revenue market share.

Not only that, its share price reached a new all-time high, closing at P 2,140 per share, up 22.3% from P 1,750 at the beginning of the year.

Globe broadband brand Tattoo’s customer uptake jumped by 37% versus competition’s 19% increase. Globe Tattoo had a revenue growth of 22% in 2014 compared to competition’s 13% revenue growth. Globe closed the year with a total mobile subscriber base of 44.0 million, up by 14% from 38.5 million subscribers last year. Fourth quarter’s gross subscriber acquisitions registered a quarterly-high of 10.1 million subscribers, 14% higher than last quarter.

The growth of the telco’s mobile data business will also draw support from the continuing network upgrade and expansion of its LTE TDD and LTE-FDD footprint. To enhance its wireless network infrastructure, Globe is activating more cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for a more pervasive Long Term Evolution (LTE) coverage to ensure reliable and fast mobile internet service for its customers.

Mobile revenues, which contributed 79% of consolidated revenues, grew 7% year-on-year from the prior year’s P72.8 billion to P78.1 billion in 2014. Mobile voice revenues, which accounted for 44% of total mobile service revenues, posted a year-on-year increase of 7%. Mobile SMS, which accounted for 37% of total mobile service revenues, closed the year at P29.1 billion, 1% above from P28.8 billion of end 2013, driven by the continued popularity of bucket and unlimited promotions.

In postpaid business, Globe claimed the top spot hinged on revenue market share, the new global standard for leadership claim and a reliable measure of market leadership used for telecommunications around the world. The company dominated this aspect in 2014 bolstered by P29.9 billion in revenues, as well as a 58% market share in a two-player environment, versus that of its two rivals which tallied P21.7 billion for a combined 42% revenue market share.

Globe continues to revolutionize the postpaid segment with the new myLifestyle Plan to enhance the digital lifestyle experience of its customers who have harnessed data and content usage on their phones starting at P499 a month, with built-in unlimited calls and texts to Globe and TM. These come with premium freebies, Globe Cloud and Gadget Care.  Surf Packs for mobile internet browsing with Spotify and NBA League Pass bundles; Lifestyle Packs for a richer data experience through music, productivity, life, shopping and social apps; as well as Classic Packs for extra calls and texts, both local and international are also available.

Globe also unveiled its partnership with HOOQ to enable access to thousands of movies and TV shows from international and local content providers. Filipinos can access over 10,000 movies and TV shows including titles from Sony, Warner Bros., ABS-CBN, GMA Network, Regal Entertainment, and Viva Communications across their computers, smartphones and tablets

Congratulations, Globe! Keep up the good work!


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