Your Facebook posts could soon pay for your next Lazada checkout


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MANILA, Philippines (July 2026) — Content creators in the country are about to find it much easier to turn their social media influence into actual earnings. The Philippines remains one of the fastest-growing digital economies in the region, with the e-commerce sector serving as the biggest contributor to the local market value.

Earning more from your feed

To keep up with how people discover and buy products online, Lazada is officially joining Meta’s Facebook Affiliate Partnerships programme. The goal is to make social shopping easier across Southeast Asia, creating a more efficient process for both brands and influencers.

This move builds on a massive US$100 million (approx. PHP 5.8 billion) annual investment in the LazAffiliate Programme. The partnership promises better commissions, special incentives for specific campaigns, and advanced tools to help creators track their performance across the region.


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