MANILA, Philippines (Jul 2026): Finding the right balance between a satisfying crunch and a light snack can be tricky when you are just trying to survive a long afternoon.
The newest addition to the local snack aisle aims to solve this by offering a thinner, airier version of a well-loved Pinoy favorite.A lighter way to crunchThe new Magic Chips Thin & Crispy brings a different texture to the snack experience, combining the bite of a chip with the familiar taste of a cracker.
Because these are baked rather than fried, they offer a guiltless way to handle those random cravings during a commute or a late-night study session.Snackers can choose between two classic variants: BBQ and Sour Cream & Onion.
Both flavors are packed into 28g pouches, making them easy to toss into a bag for a quick breather between tasks.Pocket-friendly snackingPremium snacking often comes with a higher price tag, but these new pouches are positioned to be accessible for every Pinoy.
Each pack has a suggested retail price of PHP 8.20 (approx.
$0.14).The Magic Chips Thin & Crispy line is currently rolling out to retail stores across the country and is also available on major e-commerce platforms.`
