From left: ProTech Founder and COO Jay Exconde, ProTech Country Manager Mark Eliezer Villola, PhilFirst COO Analiza Evasco, and PhilFirst Head of Agents and Agency Darrell Noche during the MOA signing.
PhilFirst, a pioneer in the Philippine non-life insurance industry and a member of the Philippines First Insurance Group, and ProTech, a leading AI-enabled InsurTech platform, have entered into a partnership to launch next-generation, integrated insurance solutions in the Philippines.
This strategic partnership bridges the gap between traditional financial security and modern digital convenience, making it easier than ever for everyday consumers to access and manage their insurance at the point of sale.
“At PhilFirst, our century-long legacy has always been anchored on trust and an unwavering commitment to the Filipino people,” said Ms. Ana, Chief Operations Officer of PhilFirst. “As the lifestyle of our consumers evolves, our delivery of protection must evolve with them. Partnering with ProTech allows us to infuse our time-tested underwriting expertise with world-class AI technology. We are excited to make comprehensive insurance not just a safety net, but a seamless, effortless service that provides true peace of mind in our customers’ everyday lives.”
The partnership combines the distinct strengths of both companies. Founded in 1906, PhilFirst is one of the country’s most established non-life insurers, bringing over a century of underwriting expertise and financial stability to protect Filipino families and businesses.
Complementing this bedrock of stability is ProTech, an international InsurTech powerhouse headquartered in the United Arab Emirates. Operating across South Asia and emerging markets, ProTech uses an AI-driven platform to help retailers, lenders, and digital businesses easily sell, manage, and service insurance policies online.
“The strongest insurance ecosystems are built by combining trust with technology,” said Azer Villola, Country General Manager of ProTech Devices Insurance Agency. “PhilFirst brings an invaluable, century-long legacy of protection, while ProTech introduces intelligent digital capabilities. Together, we are raising the standard of customer protection, making it more accessible, responsive, and perfectly aligned with the expectations of today’s digital consumers.”
Through this partnership, Filipino consumers will no longer have to choose between the reliability of an established insurer and the ease of a digital platform.
Customers will enjoy the confidence of protection backed by PhilFirst, paired with a frictionless digital experience powered by ProTech’s insurance operating platform. This integration simplifies the entire insurance lifecycle—from effortless enrollment and policy management to real-time customer support, automated policy administration, and responsive claims processing.
As insurance transitions from a traditional product into an active, everyday service, the PhilFirst-ProTech alliance empowers modern lenders, digital platforms, and traditional channels to seamlessly incorporate protection into their existing customer journeys. By combining operational excellence and world-class customer care, the collaboration proves that the true measure of innovation is not just the sophistication of the technology, but the confidence and trust it gives to every customer.
