SHDA announces new board officers, governors, advisers for 2023


The Subdivision and Housing Developers Association (SHDA) has announced its new board of officers, governors, and advisers for 2023. Arlene Keh has been elected as the Chairman of the Board, while Arch. Leonardo Dayao Jr. will serve as the National President.

“We begin 2023 with SHDA being well positioned for significant growth. We pledge to work harder in the year ahead; and shall continue to explore uncharted waters and unveil a range of new programs and services. SHDA will continue to produce enduring solutions and partnerships in lighting the way for the future of the housing industry and in helping address the housing backlog of the nation,” Keh said.

Other elected members of the board include Atty. Joy Manaog as 1st Vice President, Engr. Francis Richmond Villegas as 2nd Vice President, Gena Valerie Chua as Corporate Secretary, Maya Jazmin Colayco as Assistant Corporate Secretary, Clarissa De Joya as Treasurer, Mariano Martinez Jr. as Auditor, and Steven Tambunting as Chief Marketing Officer.

In addition to the leadership are newly elected governors namely Rene Ledesma Jr., Atty. Marianne Reyna Lina-Cruz, Kerwin Padua, Renato Tan, Herbert Joseph Tan, and Atty. Mena Ojeda Jr. Meanwhile, regional chapter governors are Dennis Leveriza Jr. for South Luzon, John Paul Dy for Central Luzon, Anthony Noel for Central Visayas, MGen. Rufo De Veyra for Eastern Visayas, Kenneth Tithdas for Negros, Felix Tiu for Panay, Kenneth Yap for Southern Mindanao, and Vivian Vestil for Northern Mindanao.

The organization’s new team of advisers include Armenia Ballesteros, Ricky Celis, Bansan Choa, Guillermo Choa, Raphael Felix, Jeffrey Ng, Rosie Tsai, as well as former SHDA Chairman George Siy and former National President May Rodriguez.

Serving on SHDA’s standing committee for 2023 will be: Strategic, led by Atty. Joy Manaog and Engr. Francis Villegas; Marketing, led by Steven Tambunting and Maya Jazmin Colayco; and Administrative and Operational Support, led by Arch. Leonardo Dayao Jr.

The election of the officers and governors took place on December 7 and December 19, respectively.

SHDA has outlined several new thrusts for the year, including strengthening relationships with the Department of Human Settlements and Urban Development (DHSUD), activating all SHDA committees to address the concerns and needs of members, a greater focus on regional chapters, and engagement with sponsors and partners.

“To better serve the housing industry, we will further strengthen our bonds with DHSUD, Pag-IBIG, and other key shelter agencies and other stakeholders to advance our continuing advocacies and objectives in 2023. We will also be activating our committees, regional chapters, and other partners to further expand our reach and enhance engagements,” Dayao said.

The association also plans to conduct research and studies, host study tours and observations, and host the SHDA Galing Awards to recognize outstanding developers in the industry.

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