The Lucky Charm of HOBE Noodles

Comedianne actress/endorser Ai Ai delas Alas renews contract with a noodle brand, find out her showbiz happenings and possibility of entering the political arena.

For the fourth straight year, actress/host/comedianne/endorser Ms. AiAi delas Alas just renewed her contract with HOBE Food group. They are the makers of its high quality bihon, palabok and instant cooking noodles. 

Since she got renewed the fourth time, it was asked during a recent blogcon if her talent fee has also increased (at least 4x) as well?

Ms Ai replied “Ahh magandang tanungin nyan si Mr. Bobby Go.” Of course she was referring to the owner of Hobe. 

Photo Credit:  Albert Bryan Abelido 

This is just one of the several brands AiAi is supporting and she has been grateful and thankful to God that HOBE's sales has tripled since they took her in as its endorser. Meaning she is a very effective and bankable brand ambassador. And it is also the same precise reason why management got her again and thus contract was signed and renewed in the presence of owner Mr. Bobby Go. 

Would there be a possibility of exporting the brand overseas as well? 

"That's going to be another presscon. So abangan!!!" she excitedly quips.

Photo Credit:  Rain de Ocampo 

Ms. AiAi currently co-hosts Sunday PInaSaya at GMA7, she is also one of the judges for singing contest The Clash, handles the career of rap group Ex Batallion, owns and manages Chang Ai Sarap restaurant along Sgt. Esguerra Ave. in  Quezon City and is the lead actress of School Service, an upcoming entry for Cinemalaya Independent Film Festival happening August 3-12. 

Has it ever crossed her mind entering the controversial world of politics? 

"Gustung gusto ko talagang tumulong. Masarap ang tumulong and naniniwala ako hindi kailangang ipagkalat na tumulong ka sa kapwa mo. Pero kapag iisipin mo ang sistema ng politika, nakakalungkot lang. Tingnan natin." 

The ever happy cook that she is, Ms. AiAi considers carbonara as one of her favorite to concuct in the kitchen for her family.  She also loves experimenting tuna and vegetables in her pancit recipes. 

If she was to associate the variants of HOBE noodles to her shows she would lay them out as: 

Palabok -- Sunday PinaSaya TV show because of the program's different fun segments and the crazy personalities of her fellow performers

Bihon - The Clash singing show due to the fact of its talented contestants 

Instant Cooking Noodles - School Service the movie because making indie films has one of the quickest shooting/filming process. 

Photo Credit:  Stanley Briz 

So do watch out for Ms. AiAi as she busies herself with upcoming promotional shows and tours with HOBE in your nearest malls or groceries. A new TV commercial is also in the works.

Congratulations Ms AiAi and many more years to come with HOBE Noodles! Thank you for making our noodle adventures extra yummy and delicioso! 

For updates and latest news, do visit and Like the Facebook page of HOBE and Hobe Philippines, Inc. 


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