Iconic Nike-NBA partnership extended for 12 year – until 2037

PHILIPPINES – Nike, Inc. has solidified its position as a leading partner with the NBA, WNBA, and NBA G League, signing a 12-year partnership extension through 2037. This new deal ensures that Nike will remain the exclusive provider of on-court uniforms and apparel for all three leagues. Additionally, the agreement underscores a joint commitment to expanding grassroots basketball, introducing youth programs, and developing a joint membership program for fans, featuring unique products and engaging content.

The extended agreement also involves collaboration with the National Basketball Players Association (NBPA), reinforcing Nike’s role in promoting the game and enhancing player engagement globally. Since the start of the 2017-18 season, Nike has been the official on-court outfitter, and this latest renewal expands the brand’s role in advancing basketball on multiple levels.

The extension reflects Nike’s longstanding support of the WNBA, reinforcing its commitment to the women’s game. Through initiatives like Jr. NBA and Jr. WNBA, the partnership aims to increase access to basketball for youth, providing quality coaching, training, and playing resources. The program will also feature leadership development opportunities and health-focused training, promoting participation among girls and young players.

Nike will continue to play a significant role in marquee events such as the NBA and WNBA All-Star games, the NBA Draft, and the NBA Global Games. This sustained partnership marks a new era of collaboration in professional basketball, focusing on elevating the fan experience, nurturing young talent, and growing the game worldwide.

FAQs:

Q: What does this Nike and NBA partnership extension involve?
A: Nike will remain the exclusive provider of on-court uniforms for the NBA, WNBA, and G League through 2037, supporting grassroots basketball and a joint fan membership program.

Q: How does this partnership support youth basketball?
A: Nike and the NBA will introduce youth-focused programs through Jr. NBA and Jr. WNBA to improve coaching, training, and playing standards.

Q: Will Nike be the uniform provider for WNBA games too?
A: Yes, Nike’s role as the exclusive on-court uniform provider extends to the WNBA and NBA G League.

Q: How does this partnership benefit fans?
A: Fans will gain access to exclusive products, content, and experiences through a new joint membership program developed by Nike and the NBA.

Q: When did Nike first start partnering with the NBA?
A: Nike has been a partner since 1992 and the official on-court outfitter since the 2017-18 season.