STA. ROSA, Philippines (Apr 2025) — Xiaomi marked its 15th year with a fan-first celebration that brought music, tech, and Filipino pride to center stage at Enchanted Kingdom in Laguna.
Held on April 27, the Xiaomi All-Star Summer Concert transformed the popular theme park into a music and lifestyle festival. The event, co-presented by Enchanted Kingdom and Viu Philippines, featured top OPM acts and a packed crowd of Xiaomi fans from all over the country.
Headlining the show were SB19, who debuted songs from their latest EP, “Simula at Wakas.” The group fired up the stage with high-energy performances of “DAM,” the ballad “Time,” and the surprise reveal of their new track “Dungka!” Fans also joined in the fun as SB19 played a guessing game about the features of the Redmi Note 14, before drawing names for a giveaway of the Redmi Note 14 Pro+ 5G in Sand Gold.
Other performers included KZ Tandingan and TJ Monterde, whose duet of “Palagi” drew cheers from the crowd, as well as Darren Espanto, DWTA, Calein, DJ Siangyoo, and SMS, Enchanted Kingdom’s homegrown P-Pop group.
More than a concert, the event offered a full-day interactive experience. Attendees completed challenges across the park, took group photos on the Grand Carousel, filmed TikTok dances by Anchors Away, and captured reactions on the Rio Grande Rapids. The newly launched EKlipse ride also became a highlight, encouraging fans to strike poses mid-ride with their Redmi phones.
“Our 15th anniversary is a celebration of the community that helped shape Xiaomi into what it is today,” said Tomi Adrias, Head of Marketing at Xiaomi Philippines. “This concert is our way of giving back to our fans in the Philippines.”
The event highlighted Xiaomi’s focus on building a lifestyle ecosystem through accessible tech, community-driven experiences, and local support.
Filipino fans can check out Xiaomi’s latest devices, including phones, tablets, and AIoT products, on its official Shopee and Lazada stores. More information is available at mi.com/ph.
