MANILA, Philippines (Jul 2026) — Turning reality TV fandom into real-world bank savings just helped digital finance giant Maya secure major regional recognition.
The digital platform took home top honors at the PR Awards Asia-Pacific 2026, marking its fourth consecutive year of winning at the prestigious regional event. The company walked away with both Gold and Silver trophies for two separate campaigns that successfully merged creative marketing with actual customer impact.
Voting for housemates, saving real money
The company secured the Gold award for its innovative campaign titled “Save a Housemate. Save with Maya.” The initiative turned the massive cultural phenomenon of Pinoy Big Brother fan voting into an opportunity for viewers to build up their personal savings accounts. Instead of just spending cash to vote, fans were nudged to secure their own financial future while supporting their favorite reality show contestants.
Premium credit cards powered by artificial intelligence
Meanwhile, the launch campaign for its premium credit tier, “Welcome to Maya Black,” earned the Silver award. The campaign introduced consumers to the company’s high-tech, AI-powered Visa Platinum credit card, which aims to bring advanced digital features to the local credit market.
The consecutive wins highlight how local fintech campaigns are managing to capture regional attention by addressing everyday consumer habits with a mix of creativity and pop culture.
