Zenfone Live is the first smartphone with beauty mode live streaming

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ASUS today announced ZenFone Live, the world’s first smartphone with hardware-optimized, real-time beautification technology engineered into the brand-new BeautyLive app, enabling users to share more glamorous versions of themselves — live.

With large, 1.4µm sensor pixels for 2X-greater light sensitivity and a dedicated soft-light LED flash, ZenFone Live elevates mobile livestreaming to new quality levels, ensuring clearer, brighter, and more beautiful selfie videos. ZenFone Live also has dual microelectromechanical systems (MEMS) microphones to help eliminate background noise and enhance voice pickup, an innovative five-magnet speaker and smart amplifier for powerful audio, a 2.5D curved display, and a lustrous metallic-style finish.

Real-time Glamor: BeautyLive App for Livestream Beautification Direct to Social Media

The Zenfone Live is the first smartphone to pack a live beautification feature on its front (selfie) camera
The Zenfone Live is the first smartphone to pack a live beautification feature on its front (selfie) camera

ZenFone Live’s all-new BeautyLive app introduces innovative real-time beautification, allowing users to create and maintain the perfect look when going live on their favorite social networking sites.BeautyLive combines smart software algorithms and hardware acceleration to automatically smooth skin and

BeautyLive combines smart software algorithms and hardware acceleration to automatically smooth skin and remove blemishes. The app integrates seamlessly with Facebook, Instagram, YouTube and close to 30 more popular livestreaming services. The result is the ability to craft and broadcast instant glamor that keeps the user looking as beautiful as they want to be throughout every livestreaming session.

To ensure that the user’s voice is always heard, ZenFone Live has a pair of highly sensitive MEMS microphones that are expertly tuned and precisely positioned to reduce noise. This careful arrangement means that speech pick-up is crystal clear, so users are able enjoy live-streamed social media fun in total clarity — whether the backdrop is a busy street, a noisy bar, or the hustle and bustle of a shopping mall.


Fine-tuned Selfie Camera: 2x-greater Light Sensitivity, Soft-Light LED Flash and 82° Field of View

ASUS Zenfone Live - ASTIG
ASUS Zenfone Live – ASTIG

ZenFone Live’s front-facing camera is made for snapping sharper, clearer selfies. The sensor has extra-large, 1.4μm pixels that improve sensitivity to light by up to 200% compared to smartphones with standard smaller pixels. ZenFone Live has a soft-light LED flash that illuminates true skin tones, and is equipped with a wide-angle lens with an 82° field of view, so users are able to frame, capture and broadcast more of their fun.

ZenFone Live also has a 13MP, f/2.0-aperture five-prism rear lens, benefitting from ASUS’ PixelMaster technology to increase light sensitivity by up to 400%. This enhances noise reduction and boosts color contrast by up to 400%. It supports up to 12 different camera modes — including real-time Beautification, Low Light and Super Resolution modes — to captures beautiful, high-resolution photos.

Powerful Audio: Five-Magnet Speaker and Smart Amp

ZenFone Live features a powerful speaker with a five-magnet design and metal voice coil to produce loud and clear audio with supreme quality in every scenario. This speaker is powered by a smart amplifier that increases audio resolution and loudness while ensuring that the speaker is not damaged.

With this unique combination, ZenFone Live produces delivers audio that’s up to 67% louder than the previous generation, while also extending low-frequency reproduction by up to 17% and reducing distortion by up to 15%.

Gorgeous Design: Premium Metallic-Style Finish, 2.5D Cover Glass and 75% Screen-to-Body ratio
The latest addition to the ZenFone stable is finished with a premium metallic-style coating that feels as great as it looks, and is available in three stunning colors — Shimmer Gold, Rose Pink, and Navy Black.


ZenFone Live’s brilliant display shines brightly through strong glass that is precision-milled at the edges to create a gentle, 2.5D curve. The natural, ergonomic feel of the glass flows around to the back, for comfort that matches the fine style. ZenFone Live also has an impressive 75% screen-to-body ratio for more screen and less bulk.

Zenfone Live Brand Ambassador

During the product reveal, ASUS Philippines introduced its newest brand endorser, Paolo Ballesteros, a renowned Filipino internet superstar who is famous for his impersonation on local and international celebrity icons that later earned him worldwide spotlight for this make-up transformation skills. To this date, Paolo has uploaded photos of his incredible make-up transformations through his various social networking sites such as Facebook and Instagram.

“I have been using the Zenfone Live for quite some time and I must say that I’m really impressed with its camera and other key features. The livestreaming Beautification technology is something that I personally like because it captures true skin tone every time I use it. Also, the Zenfone Live allows me to showcase real-time glamor videos that’s perfect for sharing on my various social media accounts,” shares Ballesteros.

The reveal was held at the Glorietta 4 Park in a grand event that gathered current Zenfone users, smartphone and tech enthusiasts. The venue was transformed into an interactive space where participants were able to take part in activities that showcased the Zenfone Live’s video streaming capabilities and video selfie beautification technology. Various social media content creators and online celebrities from Adober Studios and Viva were also present to showcase their entertaining livestream content using the Zenfone Live.

Availability and Pricing

The ZenFone Live will be available in the Philippines this April into select ASUS kiosks, concept stores, and key authorized dealers nationwide. It will retail for P6,995.


ASUS Zenfone Live (ZB501KL) tech specs

  • Display: 5-inch 720 x 1080 pixels
  • SIM: Dual SIM (Nano-SIM, dual stand-by)
  • OS: Android 6.0 w/ ASUS ZenUI
  • Chipset: Qualcomm MSM8916 Snapdragon 410
  • CPU: Quad-core 1.2 GHz Cortex-A53
  • GPU: Adreno 306
  • Expansion: MicroSD up to 256GB
  • Memory: 2 GB RAM
  • Storage: 16/32 GB ROM
  • Camera (primary): 13 MP f/2.0
  • Camera (selfie): 5 MP, f/2.2, 1.4 µm pixel size, autofocus, “soft” LED flash
  • Battery: 2650 mAh non-removable Li-Ion

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