PHILIPPINES – ABS-CBN Corporation, the country’s largest media and entertainment company, produced the ten most watched programs in the entire Philippines in August, resulting to a national audience share of 47 percent or 14 points higher than GMA’s 33 percent, according to multinational audience measurement provider Kantar Media.
On the top of the list is the Coco Martin-led primetime hit “FPJ’s Ang Probinsyano” with an average national TV rating of 41.2%. The show captivates viewers with its timely and action-packed narrative that not only encourages people to be vigilant but also imparts good Filipino values.
It was followed by “The Voice Kids” (39.4%), which concluded its third season with young artist Joshua finally reaching his dream,and “Dolce Amore” (34.5%) ending a very high note with its worldwide trending ‘most beautiful’ finale.
The return of James Reid and Nadine Lustre to primetime via “Till I Met You” debuted strongly on the seventh spot with 28.5%.
Other Kapamilya shows in the top ten are “Wansapanataym” (34.1%), “TV Patrol” (32.7%), “MMK” (31.8%), “Home Sweetie Home” (28.2%), “Goin Bulilit” (27.2%) and “TV Patrol Weekend” (22.4%)
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN also hit a whopping national audience share of 50% in primetime or 19-points higher than GMA’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, ABS-CBN also ruled other time blocks nationwide that include the morning block (6AM to 12NN) with 41% vs GMA’s 35%; noontime block (12NN to 3PM) with 45% vs GMA’s 33%; and afternoon block (3PM to 6PM) with 48% vs GMA’s 32%.
ABS-CBN also dominated in other areas like Total Luzon where ABS-CBN averaged 41% vs GMA’s 36%, Total Visayas with ABS-CBN’s 57% vs GMA’s 24%, Total Mindanao with ABS-CBN’s 60% vs GMA’s 26%, Total Balance Luzon with ABS-CBN’s 49% vs GMA’s 34%, and Metro Manila with ABS-CBN’s 37% vs GMA’s 33%.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company.
ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
TOP 20 PROGRAMS IN AUGUST 2016 (NATIONAL URBAN AND RURAL HOMES)
|Rank||Channel||Title||Rating in %|
|1||ABS-CBN||FPJ’S ANG PROBINSYANO||41.2|
|2||ABS-CBN||THE VOICE KIDS||39.4|
|7||ABS-CBN||TILL I MET YOU||28.5|
|8||ABS-CBN||HOME SWEETIE HOME||28.2|
|10||ABS-CBN||TV PATROL WEEKEND||22.4|
|14||ABS-CBN||IT’S SHOWTIME (SATURDAY)||20.4|
|15||GMA||PEPITO MANALOTO ANG TUNAY NA KUWENTO||20.3|
|16||ABS-CBN||S.O.C.O. (A SCENE OF THE CRIME OPERATIVES)||20.2|
|17||ABS-CBN||RATED K HANDA NA BA KAYO?||19.9|
|18||ABS-CBN||MINUTE TO WIN IT LAST MAN STANDING||19.5|
Source: Kantar Media