MANILA, Philippines (Aug 2026) – Conquering eight kilometers of running alongside eight grueling workout stations requires gear that will not quit halfway through the race. To help Pinoy fitness racers take on the intense demands of HYROX competition, PUMA has officially launched its dedicated PUMA x HYROX footwear collection in the Philippines. Represented by international fitness star Hong Beom Seok and local PUMA ambassador Wellington “Beef” Co Jr., the race-ready line is engineered to support athletes across every run, station, and transition.
Built for maximum stability and speed
HYROX events combine endurance running with heavy functional workouts, meaning standard running shoes often fall short on traction or lateral stability. The new footwear lineup addresses those challenges directly by combining high-energy foam cushioning, specialized carbon plating, and high-grip rubber outsoles built specifically for slick competition floors.
Three options engineered for every race goal
The lineup features three distinct models designed for different performance needs:
- PUMA x HYROX Deviate NITRO Elite 4: Retailing at PHP 14,800 (approx. $255), this flagship model is the first shoe engineered specifically for HYROX competition. It features a lightweight carbon plate for propulsion, NITROFOAM Elite technology for maximum energy return, and a PUMAGRIP rubber outsole for reliable traction during heavy sled pushes and lunges.
- PUMA x HYROX Deviate NITRO 4: Priced at PHP 10,900 (approx. $188), this performance trainer is tailored for athletes pushing for personal bests. It combines dual-foam cushioning with PWRPLATE technology to offer responsive stability across long workouts.
- PUMA x HYROX Activate NITRO: Available for PHP 8,000 (approx. $138), this versatile option offers targeted support for athletes tackling the essential demands of HYROX training and race days.
Gear up for race day
Whether preparing for your first HYROX event or aiming for the podium, having proper footwear designed for functional movement makes a critical difference on the race floor. The complete PUMA x HYROX collection is now available through official PUMA retail channels in the Philippines.
