League of Learners Competition 2020: A national case competition for Arts, Communication and Business Students [event]


League of Learners 2020 event poster
League of Learners 2020 event poster

League of learners, a case competition organized by Direc Business Technologies, Inc. (DTBI) announces its biggest national case-solving contest in the country. This internship program invites college students under the Arts, Communication, and Business programs to participate in creating an Integrated Marketing Communications Campaign that aims to bring out their creativity and talent in resolving cases.

The competition allows students from different universities to critically analyze real-life brand case situations and develop an artistic strategy to identify potential problems regarding brand identity. It revolves around several product backgrounds from Complementary Solutions, CRM Solutions, ERP solutions, HRIS, and IT Security.

League of Learners’ mission is to attract students from various universities by challenging them to be academic leaders and involving them in a work scenario with industry experts. League of Learners’ organizers trust that this competition can aid students in honing their skills regarding situation analysis, target market identification, utilization of media itinerary, and budget spending.

The League’s purpose is to look for ingenious minds that will provide an assessment of the problem and supply possible solutions that may help businesses in improving their services and learning about their competitors in the market. In line with this, the participants are tasked to execute an innovative strategy that will boost the sales within a proposed timeline. Devising an integrated marketing Communications Campaign will lay down unique selling propositions that aim to build long term market shares.

Starting September 1, 2020, the League of Learners will announce its final participants. This is followed by a virtual onboarding happening on September 4, 2020. Webinars are conducted on September 7 and September 9, 2020. Overviews on Complementary, CRM, ERP, HRIS, and ITS Solutions will be tackled from September 15 to 21, 2020. The IMC Campaign will run from September 22, 2020, to October 9, 2020. Lastly, the announcement of winners will be held on October 12, 2020.

Aside from imparting worthwhile knowledge, the League of Learners also offers terrific prizes such as cash up to Php 20, 000, and gadgets like brand new laptops and tablets.

Educational competitions like League of Learners generate an atmosphere and environment of learning and excellence. The competition closely nurtures young leaders’ skills and potential while significantly strengthening Direc Business Technologies’ (DTBI) business models.

For further information about the competition, email leagueoflearners at direcbusiness.com or visit the official Facebook Page at https://www.facebook.com/LeagueOfLearners/


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