MANILA, Philippines (Aug 2026) – More than 350 runners traded their screens for sneakers on the streets of Makati, marking a fresh direction for local tech enthusiasts. The energy was high at MJ Plaza as nubia Philippines partnered with Cotti Coffee Philippines to launch its first-ever 5KM NEOverse Max Out Social Run, bringing together fitness lovers, gamers, and everyday Pinoy achievers.
Best known for its gaming-centric smartphones and hardware, nubia Philippines is expanding its signature “Max Out” philosophy beyond esports and digital arenas. The community movement aims to encourage participants of all fitness levels to push past their personal limits in everyday life.
Fueling the run with coffee and perks
The 5km morning route ended back at MJ Plaza, where participants were greeted with free signature drinks from Cotti Coffee Philippines. Beyond coffee, runners took home complimentary tumblers from Tyeso and skincare goodies from QuickFX to protect against the morning sun.
For those looking to unwind after working up a sweat, VIU Philippines provided free premium subscription access so runners could catch up on their favorite shows. Attendees also scored event-exclusive nubia x Cotti Coffee merchandise and entered a raffle for prizes, including the nubia Neo 5 Max PadPhone.
Expanding the NEOverse community
Brand leaders from nubia Philippines and Cotti Coffee Philippines, including Gavin Lian, Jeffrey Hsu, and Paula Palo, joined participants to support the initiative. According to the team, the NEOverse concept is built to serve multiple aspects of modern Pinoy life, spanning work, study, content creation, gaming, and active fitness.
This community activation marks the first of several lifestyle events planned by nubia Philippines. Up next, actress and creator Sanya Lopez will host an exclusive TikTok Live session with the brand in September 2026 to engage with fans and showcase new line-ups.
