SEOUL, South Korea (Aug 2026) – Managing public image across hundreds of global markets usually requires armies of analysts scanning through stacks of daily news, but LG Electronics’ PRISM AI platform is changing that math entirely. The proprietary intelligence system just took home the Best AI Tool or Product trophy at the 2026 IN2 SABRE Awards Asia-Pacific, proving that smart algorithms can handle the heavy lifting of modern public relations.
How smart algorithms parse global media
Instead of relying on standard keyword counters, the platform uses large language models and deep learning to digest news content across 200 markets and 30 brands worldwide. It processes millions of articles to calculate metrics like the PR Score and CI Index, helping communications teams instantly see how campaigns perform and where public interest is heading.
Validated by industry experts
To ensure the metrics actually mean something in the real world, the platform’s evaluation framework was reviewed and validated by global PR consultancy Burson. AI agents inside the system translate complicated media data into clear, actionable reports, allowing company leaders to make data-backed calls in real time.
Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics, pointed out that the tool helps the company objectively measure communications impact while sharpening market strategies around the globe.
A blueprint for digital transformation
The award highlights how enterprise operations are evolving beyond simple automated tools. Cho Jung-bum, head of the AX Center of CSO at LG Electronics, noted that the platform demonstrates how deep AI integration can reshape daily operations across an entire corporate group.
PRISM AI was also named a finalist in the Consumer Electronics and Telecommunications category at the main 2026 SABRE Awards Asia-Pacific.
Availability and local details
Because PRISM AI is an internal enterprise tool built specifically for LG Electronics’ global communications team, consumer retail pricing and commercial availability do not apply.
