MILO celebrates 50 years by helping Yolanda victims

MILO 50 Ways To Build Champions banner
MILO 50 Ways To Build Champions banner

MANILA, Philippines – As MILO celebrates its 50th year in the Philippines, the leading chocolate malt beverage brand today launches its 50 Ways to Build Champions, an online activity to amplify its Help Give Shoes advocacy. Hosted on, everyone now has the chance to join the cause by simply visiting the website, clicking on a suggested way to foster champions in sports and life, and sharing it through social media. The digital campaign gives more Filipinos an opportunity to contribute to MILO’s effort to donate 4,500 pairs of shoes to reach this year’s target of 50,000, to deserving public schoolchildren in areas affected by Typhoon Yolanda, particularly Tacloban, Ormoc, and Eastern Samar. The beneficiaries were selected with the support of Department of Education.

With over a million fans on its Facebook page and thousands of followers on its Twitter handle, MILO hopes its digital campaign will engage the growing online community in answering the call to build champions across the country.

“With just a simple click of a button, MILO’s 50 Ways to Build Champions campaign involves the entire community in showing support for Filipino athletes and giving disadvantaged youth a pair of athletic shoes that will inspire them in achieving their dreams in and beyond sports,” says MILO Team Lead Ellen Isturis.

Help Give Shoes is an ongoing advocacy which enables every participant of the National MILO Marathon to donate a part of their registration fee to support the cause. MILO matches the total amount collected to provide shoes to deserving public school students. Since its inception in 2010, Help Give Shoes has delivered 34,200 pairs of shoes nationwide. By extending this advocacy as an interactive online campaign, more people will be able to join MILO’s commitment in providing shoes to underprivileged youth. At the same time, those who join the cause will be able to reach out to aspiring athletes through personal messages that they share through social media. Online posts of those who participate in the digital campaign will be tracked and measured via real-time counter on the MILO website.  The collective posts will then be matched by MILO in the form of a donation of 4,500 pairs of shoes.

“There is a champion in all of us – and everyone can build champions on the playing field, in the classroom, at home and even online. MILO stays true to its commitment to develop the next generation of great athletes through every possible platform – and that includes the Internet,” Isturis explains. “We are very proud to have built such a strong online base of supporters. Through the campaign, each person may become his or her own version of a coach or trainer to inspire others.”

By visiting the MILO website, one can simply choose among the 50 suggested ways to join the cause and share it on Facebook or Twitter. Through their participation in the campaign, avid MILO drinkers perform a small act of kindness that can motivate others to strive for success in sports and in life.

“MILO believes that as we develop the youth through sports, our focus should go beyond achieving medals or trophies. Instead, we should also build dreams, enrich lives and improve communities for a better nation. Through this initiative, we can build champions together.”

MILO 50th Year TVC “The Call”

[stextbox id=”astig”]For more information on the 50 Ways to Build Champions campaign, log on to the MILO Philippines official website ( or the MILO Philippines Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).[/stextbox]