How realme captured the Philippine smartphone market in just one year


Eason de Guzman, Marketing Lead, realme Philippines - Realme Philippines Anniversary
Eason de Guzman, Marketing Lead, realme Philippines - Realme Philippines Anniversary

MANILA, Philippines – Only a year after taking on the challenge of entering the robust Philippine smartphone market, realme Philippines has established a strong presence in the market, achieving record-breaking sales both online and offline, across different channels, getting recognition for every product launched, landing a top spot among established smartphone brands and building strong brand connection and preference among Filipino smartphone users.

Realme C1 Philippine launch
Realme C1 Philippine launch

Realme Philippines is confident its powerful and highly competitive array of products from budget to upper midrange smartphones will continue to win market following. Realme’s branding signature is pivotal to its success: the story of delivering “real value” through high-tier experience at much more affordable price points.

READ: Realme C1 long-term review: The essentials with a hint of premium

The notion of making technology accessible to the everyday Filipino through optimum smartphone performance resounded well with their target market.

Realme C1 Philippines flatlay front
Realme C1 Philippines flatlay front

Realme Philippines captured the local smartphone industry with its seven smartphones in its lineup: the entry-level royalties realme C1 and C2, midrangers realme 3 and realme 3 Pro, quad-camera powerhouses realme 5 and realme 5 Pro, and the newly launched 64MP quad-camera smartphone, realme XT.

All these smartphones deliver on the brand’s promise of real value, consistently being listed by different tech critics as among the best in their respective price segments. The realme 5 was recently hailed as the top two best-selling smartphone at LazMall’s Grand 11.11 sale. The realme XT, like the preceding realme smartphones, saw record sales in its first online and offline sales, beating previous sales records.

realme C2 realme 5 pro price drop Philippines
realme C2 realme 5 pro price drop Philippines

Kicking off the holiday season is a series of holiday promotions and offerings, realme is dropping the prices of the realme C2, realme 3 Pro and realme 5 Pro. In addition to this, the 12.12 Lazada debut the realme Buds 2 and realme buds wireless accessories.

In 2020, realme Philippines is looking forward to bringing into the local market more realme global products to provide its Filipino fans more game-changing smartphone options, and high-quality tech lifestyle accessories such as the new wireless buds and tech backpack.


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