PHILIPPINES – Son Ye Jin joins the Smart family as the telecommunications company’s newest endorser. The Korean actress is best known for her role as Yoon Se-Ri in the South Korean drama “Crash Landing on You”, where she ran her own cosmetics / fashion company, Seri’s Choice.
“Simple, Smart ako,” quips Son Ye Jin in the newest Smart Signature TVC, who voiced the entire TVC herself. The ending bears the clever caption “The Signature Choice,” a nod to her fictional company, Seri’s Choice. Her partner and leading man Hyun Bin joined the Smart family two months ago with an ad campaign promoting Smart’s LTE mobile data service.
Ye Jin’s TVC was shot remotely in Korea with the Smart Communications team directing it from the Philippines. Is Son Ye Jin coming to the Philippines? According to Smart, she her contract includes one visit and 3 events in the Philippines.
The team added that Son Ye Jin is really excited to visit the Philippines, and they are looking forward to bringing her to the country as soon as the situation improves.
Smart Signature offers large voice, SMS, and data allocation for increased mobility needs as the Filipinos adapt to the “new normal”.