MANILA, Philippines (April 2026) — Turning a small family trading business in Binondo into one of the Philippines’ biggest food and beverage players is no small feat.
Lucio “Jun” Cochanco Jr., president of Fly Ace Corporation, was named one of only 12 outstanding CEOs at this year’s Mansmith Awards and received the Mansmith Entrepreneur Award for his leadership in growing the company.
Under Cochanco’s guidance, together with his siblings, Fly Ace has evolved from a modest trading operation into a major force in the Philippine consumer goods sector. The company now brings world-class international brands and trusted local products to Filipino households nationwide.
Fly Ace stands behind household names such as Jolly, Doña Elena, Jolly Heart Mate, Good Life, and Daily Fix. It has also forged strong partnerships with global brands including Lotus Biscoff, Welch’s, and Mott’s. The company has expanded into chilled and frozen foods as well as pet care, continuously diversifying its portfolio.
Cochanco described the recognition as a testament to the hard work of the entire team.
“This milestone reflects the collective dedication of our entire team. It affirms our commitment to building strong brands and empowering the next generation of leaders to make a meaningful impact on the Philippine consumer goods industry,” he said.
His leadership style emphasizes collaboration and empowerment. While preserving the company’s entrepreneurial spirit, Cochanco has professionalized management and actively involves non-family leaders in key decisions. He focuses on developing future leaders through a culture of accountability, innovation, and shared ownership.
The award highlights not only individual achievement but also Fly Ace’s broader contributions to the industry through integrity, innovation, and a strong values-driven culture.
