PASIG, Philippines (Jul 2026) – Sunday mornings look a lot different now for thousands of Pinoy fitness enthusiasts who have traded sleeping in for hitting the pavement with their running buddies. The booming local running culture took center stage at the recent 18th Fit & Fun Wellness Buddy Run, held across Bridgetowne Destination Estate and Parklinks.
The annual event did more than just challenge participants to finish the race. It also integrated a green initiative by promoting cleanliness and sustainable waste management. Organizers partnered with Communities Organized for Resource Allocation, a non-profit group focusing on global issues like climate change and poverty.
Staying connected on the road proved easy for the runners. As the exclusive telecommunications partner, Smart Communications, Inc. provided network coverage that allowed participants to track their running stats, coordinate with team members, and post their milestones live from the route.
Taking passion projects to the next level
An interactive booth inspired by a recent mobile campaign gave eventgoers a chance to customize their data experience. The setup allowed runners to choose specific data bundles, labeled as Binge, Games, Share, or Grind, depending on their personal interests and digital lifestyles outside of running.
According to Christian So, Smart assistant vice president and head of modern trade key accounts, the partnership with Robinsons Supermarket aims to deliver experiences that go past basic utilities. So noted that introducing the new data offers during the run helps empower people to chase their various hobbies, whether in entertainment, gaming, or productivity, while keeping communities connected.
